Markup Calculator
Calculate retail pricing, markup percentage, gross profit, and margins
COGS, wholesale, or build cost
Percentage added onto cost
Selling Price
$80.00
Gross Profit: $30.00
Equivalent Gross Margin
37.5%
Profit as % of price
Pricing Multiplier
1.60×
Sale price ÷ cost
Cost Ratio
62.5%
COGS share of revenue
Break-Even Price
$50.00
0% markup baseline
Wholesale purchase price
Current or target retail price
Markup Percentage
150.0%
Gross Profit: $60.00
Gross Margin
60.0%
Profit ÷ selling price
Price Multiplier
2.50×
Markup factor on cost
Profit per $100 Sales
$60.00
Retained cash flow
Cost as % of Sale
40.0%
COGS absorption rate
Markup on cost
Margin on retail price
Quick Margin-to-Markup Cheat Sheet
Gross Margin
Required Markup
Price Factor
15%17.6%1.18×
20%25.0%1.25×
25%33.3%1.33×
33.3%50.0%1.50×
50% (Keystone)100.0%2.00×
60%150.0%2.50×
75%300.0%4.00×