CAC Calculator

Customer Acquisition Cost (CAC) Calculator

Analyze fully loaded acquisition costs, paid media efficiency, and funnel conversion metrics

Paid Ad Spend ($) Google, Meta, LinkedIn, etc.

Sales & Marketing Payroll ($) Salaries, commissions, bonuses

Software & Tools ($) CRM, attribution, email tooling

Agency & Freelancers ($) Creative, SEO, media buying

Total New Customers Acquired All sources (Paid + Organic)

Direct Paid Customers (Optional) Attributed directly to ads

Blended (Fully Loaded) CAC

Total Acquisition Spend: $0

Ads (0%) Payroll (0%) Software (0%) Agency (0%)

Paid-Only CAC $0 Ad spend ÷ paid customers

Overhead Burden Multiplier +0% Non-ad cost added per $1 ad

Organic Customer Share 0 organic acquisitions

Non-Ad Cost / Customer $0 Salaries, tools, & agencies

Campaign Ad Spend ($)

Ad Clicks / Visitors

Leads / Signups Generated Form fills, trials, or MQLs

Closed Paying Customers Completed paying orders

Paid Campaign CAC

Overall Conversion Rate: 0.00%

Cost Per Click (CPC) $0.00 Spend ÷ total clicks

Cost Per Lead (CPL) $0.00 Spend ÷ total leads

Click-to-Lead Rate 0.0% Landing page conversion

Lead-to-Customer Close 0.0% Sales closing efficiency