Customer Lifetime Value (LTV) Calculator
Calculate net customer value, LTV:CAC ratio, and payback speed
Avg revenue per account / mo
Cancellations per month
Excludes hosting & support
Sales + marketing per customer
Mean checkout ticket size
Annual purchase frequency
Active retention period
After COGS & shipping
Blended paid ad spend
Net Customer Lifetime Value
$0
LTV : CAC = 0.0×
Healthy
Gross Revenue LTV
$0
Before COGS & costs
Avg Customer Lifespan
0 mos
Average retention period
CAC Payback Time
0 mos
To break even on ad spend
Net Profit / Customer
$0
Net LTV minus CAC